Kyle Poyar

I have been lucky to have had a front row seat to many viral marketing campaigns in the last few years. 
 
 (And no there is no secret sauce, it's just pure experimentation within constraints and monitoring the data).
 
 Here are 3 reasons why going viral should never be the goal:
 
 - People buy from people who show up for them consistently. Sure, a viral campaign can get you exposure once but it can never replace a solid marketing strategy.
 
 - Going viral doesn't automatically guarantee you will be in front of your ideal customers, at least not all the time. This can create friction down the road if your viral campaign keeps bringing unqualified leads.
 
 - Virality doesn't last. Your business should. Think of it like a homerun in a baseball game; exciting for a short timeframe then we are back to hit and miss.
 
 #marketing #b2bmarketing #SaaS #startups #socialemediamarketing