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Harsh Truths About Content
Explain how consuming content in your topic/niche alone won't help your audience achieve their goals.
Newsflash:
That new [topic] [book/podcast/blog post] you're [reading/consuming]?
It won't help you:
• [Outcome 1]
• [Outcome 2]
• [Outcome 3]
Not today, tomorrow, or in a month's time.
The only way to turn it from a collection of useful knowledge into the goal you're chasing?
Action.
I know because I learned this the hard way.
[1-2 sentences about how you consumed content without taking action.]
Now I always take action with the [Content Type] I'm [Consuming/Reading].
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