Niall Cleaver

Entrepreneurs, I get it. We often dive so deep into our innovations that we lose sight of the real magic: the value we bring to our customers. I've been there, marveling at the tech I've crafted, only to realize that it's not about the tech itself but the transformation it brings.
 
 No one cares about the intricate backend connections or the cutting-edge tech stack. What truly matters? The superpowers it bestows upon the customer.
 
 Remember: The tech is just the medium; the real magic is in the unique capabilities it unlocks.
 
 Founders, I know you've got a lot on your plate. But always remember, customers aren't buying your tech. They're investing in the power it unleashes.
 
 🔍 Regularly review your messaging. Ensure it speaks to the heart of what your customers truly value.
 
 Sell fireballs, not flowers.