Liz Willits

Ever heard of the difference between inbound and outbound marketing?
 
 Outbound is when you chase people, through tactics like running ads, sending emails or making cold calls.
 
 Inbound is when people chase you, because they have such a high opinion of you that when they decide they need your service, you're the first person they think of.
 
 So how do you get people to chase you?
 
 By building a strong brand.
 
 Sadly, that's not quick or easy. It involves doing regular content marketing over the long-term, so that you methodically increase your visibility and credibility – kind of like filling a bathtub one drop at a time. But it does work.
 
 Once you've got a strong brand, you'll attract clients and referrals.
 
 Outbound marketing can be very effective – but it involves a lot of time and money. The beauty of inbound is that your clients proactively contact you.
 
 P.S. If you don't have the time or capacity to attract clients through content marketing, I can help.
 
 #contentmarketing #marketing #inboundmarketing
 
 My website: https://lnkd.in/gidqJKQ