Joost Toornend 🌳

EXAMPLES REQUESTED - a call out for your fave campaigns that particularly tapped in to one of your five senses
 
 👩🏼🎓 I’m giving a lecture on Thurs about ‘sensory marketing’ 
 
 OK…all marketing employs at least some of our senses eg sight, sound. 
 
 But which campaigns or brand marketing e.g. packaging, stick in your mind for dialling up, or playing with, a specific sense? 
 
 An unusual use of smell?
 
 An ad that made made you want to touch it (creepy but effective)? 
 
 Or just a neat use of a format to appeal to our usual marketing-attune responses: I’m reminded of the bee buzzing ‘around the cinema’ from the Digital Cinema Media awards last year.
 
 Please post below as it’ll all help enrich the seminar and make our future media brains a bit excited.
 
 (FYI I’m also asking ‘non-media’ people this question to avoid too much naval gazing!)
 
 PS if any keen students are reading this, please feel free to look up any examples and come with thoughts