Kyle Poyar

Need inspiration for your product onboarding? Look at Miro's approach, it's brilliant. I come across a number of product onboarding mishaps, especially for those launching a self-serve offering: 🚫 The product is too confusing w/o sales or success helping out 🚫 There's too much of a blank slate 🚫 It's unclear 'what's in it for me' as a user 🚫 There's no personalization for specific use cases, jobs to be done, or levels of intent Miro avoids these missteps and has one of my all-time favorite product onboarding experiences. What I'm digging 👇 1. Onboarding begins on the website. - Miro has compelling messaging ("take ideas from better to best"). - They build trust with social proof ("based on 5,149+ reviews"). - You start building familiarity with the product through product images across desktop, mobile, and presentation-ready devices. ^All of this gets people inspired and motivated to put in the work. 2. Nudges folks to sign up with a work email, but doesn't require it. - "We recommend using your work email -- it keeps work and life separate" - This positions Miro as a business-grade product. - Why should you care? Business sign-ups are >>> freemail/Gmail sign-ups, but you may not want to entirely shut off the ability to sign up with a freemail domain (especially if you sell to developers). 3. There's no blank slate. - The app comes pre-populated with recommended Miro boards. - These templates include templates sourced from the Miroverse community, adding social proof. - Template recommendations are personalized to different use cases. 4. It's obvious what to do next. - Miro doesn't have excessive in-product tours or pop-ups. - It doesn't need them; the whole experience is extremely intuitive without it. What else did I miss? --- 🎁 Even more impressive than the tactics is Miro's *approach* to evolving user onboarding over time. Go behind-the-scenes with Head of Growth Design Kate Syuma: https://lnkd.in/eQM8j99Z #product #ux #plg #growth